Why Many Companies Are Practicing Outsourced Sales
The business world is often termed as dynamically changing. More companies are searching for ways to lower costs, maintain high output and still make profit. Most of these companies have realized the benefits that they can get from outsourcing. Through outsourcing, a company is able to realize all three aims as well as much more. Outsourcing comes in many forms and most are tailored to the various common departments in most companies. These include manufacturing departments, sales departments as well as the I.T departments. It is important to note that the outsourcing process is not limited to these departments but can be applied to the whole company, making it a virtual company.
The outsourcing process can be used to achieve various company goals. Some companies may choose the outsourcing option for its cost cutting benefits. Yet there are others who have noted the large potential outsourcing has in terms of sales. Having an outsourced sales department basically means that a company has fully or partially hired out its sales department to an external third party.
Most people often confuse sales outsourcing with other marketing techniques that a company might use such as telemarketing and value added reselling. The primary difference between outsourced sales and value added reselling, is that the sales outsourcing model is more based on a shared risk. This is because the outsourcer provides its experience as well as its flexibility on handling other outsourcing processes such as I.T. while the outsourcing company provides all the tasks. This is not the case with value added reselling.
Sales outsourcing also differs from telemarketing in that it requires the direct recruitment of personnel who have had training and experience in sales. In sales outsourcing, the hiring is based on choosing personnel who have relevant backgrounds in the different sales campaigns that the employer intends to do. Moreover, this outsourced sales team is likely to have executives who have specialized in various sales fields, aside from telemarketing.
So why would a company prefer to have an outsourced sales team rather than having its own in-house sales department? The contractor provides accountability when dealing with all the sales while at the same time representing the client’s brand name. In this way, the outsourced sales department is responsible for having all sales information and records as well as adequately marketing the client’s brand name. Secondly, there are several costs that are significantly lowered through the outsourced sales process. These include office space costs and labor costs. All these serve to lower the overhead costs incurred by the company.
Sales outsourcing seeks to provide a service whereby the outsourced team provides a resource (in this case, a sales resource) to the client company while retaining the client’s brand name. An outsourced sales department can handle all forms of sales or may be specialized to deal with one particular aspect such as product launches or outsourcing management of particular customer segments. Whichever goals you intend to achieve through sales outsourcing, the benefits are well worth the transition.